FREE Instagram Reels vs YouTube Shorts Comparison Tool

See which platform brings you the best results so you can double down on your effort

Average Reel Length - Shows the average video length of Instagram Reels published by this account in the last 30 days, calculated as total Reels length divided by the number of Reels.

Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.

Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.

Average Short Length - Shows the average video length of YouTube Shorts published by this account in the last 30 days, calculated as total Shorts length divided by the number of Shorts.

Average Short Likes - Shows the average number of likes per Short, calculated as total likes divided by the number of Shorts published in the last 30 days.

Average Short Comments - Shows the average number of comments per Short, calculated as total comments divided by the number of Shorts published in the last 30 days.

Analysis

Avg. Posts/ Day

Measures how frequently accounts post short-form video content

Shows the average number of Reels/ Shorts published per day in the last 30 days. This helps measure posting frequency and consistency for short-form video content across platforms.

Avg. Engagement

Shows what percentage of followers actively engage with content

Shows the average engagement rate per Reel/ Short, calculated as total engagements divided by follower count, then divided by number of Reels/ Shorts This measures how well short-form video content resonates with the audience relative to follower base size.

Avg. View rate

Reveals how effectively content reaches and attracts the existing audience

Shows the average view rate per Reel/ Short, calculated as total views divided by follower count, then divided by number of Reels/ Short. This indicates how effectively short-form video content reaches and attracts the existing follower base.

*This analysis only takes into consideration data for the last 30 days.
**this analysis only takes into account the Reel / Short format.

If you want more historical data, sign up for a FREE 14-day trial (no credit card required!) and get social media analytics for the last 12 months.

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FAQs about Instagram Reels vs TikTok Videos

Got a question? We've got answers.

Are Instagram Reels or YouTube Shorts better?

Instagram Reels excel for highly visual, lifestyle, fashion, and brand content, quickly reaching audiences in trends and challenges.

YouTube Shorts are better for educational, tutorial, and information-driven videos, benefiting from YouTube’s global search and recommendation algorithm for long-term views and steady growth.

Reels are ideal for immediate engagement with younger demographics; Shorts offer wider reach and better monetization for evergreen content.

Is it easier to grow on Instagram or YouTube Shorts?

Instagram Reels may offer faster follower growth if your content goes viral, particularly with visually appealing or trend-driven videos.

YouTube Shorts provides more sustainable, long-term audience growth due to its powerful discovery algorithm and integration with longer videos, making it easier for new creators to get visibility even months after posting.

For rapid but potentially shorter-lived engagement, choose Instagram; for lasting, scalable growth, YouTube Shorts is often the better option.

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